The Company
Headquartered in Round Rock,
Texas, Dell is a premier provider of products and services required for customers
worldwide to build their information-technology and Internet infrastructures. Dell's climb
to market leadership is the result of a persistent focus on delivering the best possible
customer experience by directly selling standards-based products and services. Revenue for
the last four quarters totaled $38.2 billion and the company employs approximately 41,800
team members around the globe.
Dell was founded in 1984 by
Michael Dell, the computer industry's longest-tenured chief executive officer, on a simple
concept: that by selling computer systems directly to customers, Dell could best
understand their needs and efficiently provide the most effective computing solutions to
meet those needs. This direct business model eliminates retailers that add unnecessary
time and cost, or can diminish Dell's understanding of customer expectations. The direct
model allows the company to build every system to order and offer customers powerful,
richly-configured systems at competitive prices. Dell also introduces the latest relevant
technology much more quickly than companies with slow-moving, indirect distribution
channels, turning over inventory every four days on average.
Harnessing the
Internet
Dell is enhancing and
broadening the fundamental competitive advantages of the direct model by applying the
efficiencies of the Internet to its entire business. Dell led commercial migration to the
Internet, launching www.dell.com in 1994 and adding e-commerce capability in 1996. The
following year, Dell became the first company to record $1 million in online sales. Today,
Dell operates one of the highest volume Internet commerce sites in the world based on
Microsoft Corp.'s Windows operating systems. The company's Web site, which runs entirely
on Dell PowerEdge servers, receives more than one billion page requests per quarter at 80
country sites in 28 languages/dialects and 26 currencies.
The company is increasingly
realizing Internet-associated efficiencies throughout its business, including procurement,
customer support and relationship management. At www.dell.com, customers may review,
configure and price systems within Dell's entire product line; order systems online; and
track orders from manufacturing through shipping. At valuechain.dell.com, Dell shares
information with its suppliers on a range of topics, including product quality and
inventory. Dell also uses the Internet to deliver industry-leading customer services. For
instance, hundreds of thousands of business and institutional customers worldwide use
Dell's Premier Dell.com Web pages to do business with the company online.
Balancing
Liquidity, Profitability and Growth
Dell's high return to
shareholders has been the result of a focused effort over time to balance growth with
profitability and liquidity. Dell has consistently led its largest competitors in each of
those categories.
Dell Worldwide.
Dell's corporate headquarters are in
Round Rock, Texas, the company's birthplace. Central Texas is also the home to Dell
Americas, the regional business unit for the United States, Canada, South America and
Latin America. Dell has regional headquarters in Bracknell, England, for Europe, Middle
East and Africa and in Singapore to serve the Pacific Rim, including Japan, India, China,
Australia and New Zealand.
The company manufactures its computer
systems in six locations: Austin, Texas; Nashville, Tenn.; Eldorado do Sul, Brazil
(Americas); Limerick, Ireland (Europe, Middle East and Africa); Penang, Malaysia (Asia
Pacific and Japan) and Xiamen, China (China). Dell sells its products and services
worldwide.
Dell Americas
Headquarters: Round Rock, Texas
Manufacturing facilities: Austin, Texas
Nashville, Tennessee
Eldorado do Sul, Brazil
Revenue (last four quarters): $26.6 billion
Q2 Y/Y revenue growth: 12.2 percent
Market position: No. 1 in United States*
Number of employees: 27,100
Operating subsidiaries in:
North York, Ontario, Canada
Santiago, Chile
Monterrey and Mexico City, Mexico
Bogotá, Colombia
Eldorado do Sul, Brazil
San Juan, Puerto Rico
Buenos Aires, Argentina
Panama City, Panama
*Market position based on Q2CY03 IDC data
Dell Asia Pacific - Japan
Headquarters: Singapore
Manufacturing facilities: Penang, Malaysia; Xiamen, China
Revenue (last four quarters): $4.0 billion
Q2 Y/Y revenue growth: 29.3 percent
Market position: No. 4 A/P*; No.3 Japan*
Number of employees: 5,100 A/P; 800 Japan
Operating subsidiaries in:
Sydney, Australia
Xiamen, China
Kawasaki, Japan
Seoul, Korea
Hong Kong
Bangalore, India
Taipei,Taiwan
Kuala Lumpur and Penang, Malaysia
Auckland, New Zealand
Singapore
Bangkok, Thailand
*Market position based on Q2CY03 IDC data
Dell Europe, Middle East and Africa
Headquarters: Bracknell, U.K.
Manufacturing facilities: Limerick, Ireland
Revenue (last four quarters): $7.6 billion
Q2 Y/Y revenue growth: 22.0 percent
Market position: No. 2 in Europe*
Number of employees: 8,800
Operating subsidiaries in:
Klosterneuburg, Austria
Asse-Zelik, Belgium
Prague, Czech Republic
Copenhagen, Denmark
Helsinki, Finland
Montpellier, Paris and Rueil-Malmaison, France
Langen, Germany
Athens, Greece
Bray and Limerick, Ireland
Milan, Italy
Amsterdam, the Netherlands
Lysaker, Norway
Warsaw, Poland
Johannesburg, South Africa
Madrid, Spain
Upplands Vasby, Sweden
Geneva, Switzerland
Bracknell, U.K.
Dubai, United Arab Emirates
