FUJIFILM UNVEILS SLEEK NEW 3.2 AND 4.0 MEGAPIXEL CAMERAS

Faster operation and new, intuitive menus make FinePix A330, A340 top
entry-level cameras

VALHALLA, NY, February 5, 2004 - Fuji Photo Film U.S.A., Inc. today added two sleek new entry-level models to its award-winning family of FinePix digital cameras. The FinePix A330 and the FinePix A340 offer faster operation times and improved power consumption with new, user-friendly menu navigation. The cameras allow first-time digital photographers to capture great pictures easily, while keeping the overall experience simple and fun.

"We're dedicated to best-possible image quality combined with ease of use and attractive values," said Susan Schaffer, Director of Consumer Product Marketing, Photo Imaging Division, Fuji Photo Film U.S.A., Inc. "After all, digital photography should be fun for everyone! That's why we're pleased to offer slimmer, pocket-friendly models with extra-friendly features that make point-and-shoot results even better."

Top Features
The FinePix A330 offers 3.2 million effective pixels and a 3x optical zoom to capture bright, vivid images, while the FinePix A340 offers picture-takers 4.0 million effective pixels, combined with a 3x optical zoom, for printed images that look as real as life. Both cameras offer streamlined menu navigation, a quick playback mode and a slide-powered boot-up in sleek metallic bodies.

The cameras offer four scene position modes usually found in more advanced Fujifilm cameras, including portrait, night, sports and landscape settings. The macro setting on both cameras allow users to capture images of items only 4 inches away from the lens. In addition, AVI movies can be captured at a rate of 10 frames per second.

The FinePix A330 and A340 are compatible with the optional Fujifilm Picture Cradle, which allows easy optional NH-10 battery recharging, as well as streamlined image downloads and video playback when connected to a television set.

Faster Operation
The FinePix A330 and A340 offer a 3.3 second start-up time, and an increased efficiency in frame-to-frame shooting. Both models also offer improved power consumption, taking an average of 250 images (FinePix A330) and 220 images (FinePix A340) on a new set of AA alkaline batteries, with the flash on half of the time and LCD off. By using 2300 mAh-type rechargeable Ni-MH batteries, the FinePix A330 can take 540 images and the FinePix A340 can take 460 images under the same conditions.

Great Prints
Both new FinePix models offer consumers best-quality printed images. The first Fujifilm digital cameras to offer consumers PictBridge compatibility for one-touch at-home printing, the FinePix A330 and A340 use Fujifilm's patented Image Intelligence to maximize color quality and image clarity. In addition, consumers may visit http://www.digitalcameradeveloping.com to find stores across the country that offer prints from digital images.

Availability
The FinePix A330 and A340 will ship with FinePix Viewer, ImageMixer VCD2 for FinePix, a 16MB xD- Picture Card™, two AA alkaline batteries, USB cable, video out cable, wrist strap, and a Picture Cradle adapter. The FinePix A330 will be available in March 2004 at a list price of $199.99, and the FinePix A340 will ship in May 2004 at a list price of $249.99.

(EDITORS NOTE: DETAILED SPECIFICATIONS AND HIGH RESOLUTION IMAGES ARE AVAILABLE UPON REQUEST OR CAN BE ACCESSED VIA THE FUJIFILM USA PRESS CENTER AT WWW.FUJIFILM.COM)

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital X-ray systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs 72,500 people worldwide and in the year ending March 31, 2003, had global revenues of more than $20 billion.

In the U.S., Fujifilm employs over 10,000 people. The company is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is committed to being an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com