Adobe Raises the Bar on Consumer Digital
Photography Software
with Photoshop Album 2.0
Simple User Interface, New Calendar View,
Sharing with Mobile Phones, Handhelds, TiVo Make Photoshop Album 2.0 a Perfect Digital
Camera Companion
SAN JOSE, Calif. — Oct. 6, 2003
(NASDAQ: ADBE) — Adobe Systems Incorporated today announced Adobe® Photoshop® Album
2.0, a dramatic upgrade packed with new features and usability enhancements that allow
consumers to quickly and easily find, fix, share and preserve digital photo memories. With
a streamlined user interface, digital photographers can utilize the Microsoft®
Windows®-based software to easily organize photos, fix common photography problems and
create a wider variety of greeting cards, photo books, calendars and slide shows. Sharing
photos with friends and family anywhere is simple with new options that provide the
industry's most comprehensive support for sending images to mobile phones, Palm OS
handhelds and TiVo® Series2 digital video recorders.
First introduced in early 2003 Photoshop
Album extends Adobe's legendary Photoshop brand to consumers and new digital camera
owners.
"Digital cameras will again be the
hot holiday gift item this year and Photoshop Album 2.0 is the perfect companion to round
out that purchase," said Bryan Lamkin, senior vice president of Digital Imaging and
Video Products at Adobe. "We've simplified the user interface and added more options
that make organizing, editing and sharing photos with anyone, anywhere easier than
ever."
Enhanced Find and Fix Features
Adobe Photoshop Album 2.0 offers consumers expanded options for organizing and locating
photos. Significant enhancements to the popular Calendar View feature now allow consumers
to view photos in a year, day or month view, making it possible to track life's moments in
pictures. Collections are another new feature that act as an organizational bin for a
specific set of photos like a trip to Paris, a birthday party or an excursion to the zoo.
Collections can be easily sorted, re-ordered and dropped into instant slideshows or album
views to share with friends and family. The simple but elegant tagging system in Adobe
Photoshop Album 2.0 also lets users cross-reference collections in minutes.
Fixing photos has never been easier with
one-click fixes and batch auto-fixes for multiple photos, adjusting lighting, color or
blurry photos. A one-click red-eye fix now salvages even the most challenging red-eye
photos.
Share with Almost Anyone, Anywhere
Adobe Photoshop Album 2.0 provides consumers with creative and innovative ways to share
digital photos with friends and family on mobile phones, Palm OS handhelds with Adobe
Reader® and TiVo digital video recorders. Using TiVo's Home Media Option software,
consumers can choose images in Photoshop Album 2.0 and view as a slideshow through their
TiVo digital video recorder.
Adobe Photoshop Album 2.0 comes with a
new set of professionally designed templates for greeting cards, including new baby,
Valentine's Day, winter holiday season and birthday oriented graphics. Specialized
templates also have been added for e-mails, calendars and bound photo albums, Web
galleries and slideshows complete with background music and transition effects. Direct
links to popular online services such as Shutterfly™ and MyPublisher.com continue to
allow users to order high-quality prints and linen-covered hardbound photo books. Online
services vary worldwide.
Expanding the Photoshop Album Product
Family
With this new release, the Photoshop Album product family has been expanded to meet the
varied needs of a diverse spectrum of digital photographers. The family now includes:
-Adobe Photoshop Album Starter Edition,
immediately available for free download from www.adobe.com/starteredition. The Photoshop
Album Starter Edition is a trimmed-down version of Photoshop Album 2.0 with the tools
necessary for very basic organizing, fixing and sharing of digital photos.
-Adobe Photoshop® Elements 2.0 plus
Adobe Photoshop Album 2.0, is a combination of two powerful products together in one
affordable package for more sophisticated photo editing capabilities, including photo
restoration, color correction, adding text and more. The addition of Photoshop Elements
allows advanced users to explore the creative possibilities of image editing and simply
enhance images with outstanding results.
The Adobe Photoshop Elements 2.0 plus
Adobe Photoshop Album 2.0 bundled product is available immediately for an estimated street
price of US$129.99.
Photoshop Album 2.0 Pricing and
Availability
Adobe Photoshop Album 2.0 for Microsoft Windows 2000, Windows Millennium Edition or
Windows XP is available immediately in the US and Canada through Adobe Authorized
Resellers and the Adobe Store at www.adobe.com/store. The estimated street price is
US$49.99. Registered users of the previous version of Adobe Photoshop Album or a
competitive product also qualify for a US$15 mail-in rebate.
For more detailed information about Adobe
Photoshop Album 2.0 and the Adobe Photoshop Album product family, please visit
www.adobe.com.
About Adobe Systems Incorporated
Founded in 1982, Adobe Systems Incorporated (www.adobe.com), the leader in network
publishing, offers a comprehensive line of software for enterprise and creative
professional customers. Its products enable customers to create, manage and deliver
visually rich, compelling and reliable content. Based in San Jose, Calif., Adobe is one of
the world's largest software companies.
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© 2003 Adobe Systems Incorporated. All
rights reserved. Adobe, the Adobe logo, Photoshop and Reader are either registered
trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other
countries. Microsoft and Windows are either registered trademarks or trademarks of
Microsoft Corporation in the United States and/or other countries. Palm OS is a registered
trademark of Palm, Inc. TiVo is a registered trademark of TiVo, Inc. Shutterfly is a
trademark of Shutterfly, Inc. All other trademarks are the property of their respective
owners.
